Are you still trying to decide if you want to pursue social media marketing plunge? Sandy Fivecoat, Founder of the WeAreTeachers online community for educators, suggests that companies that target teachers and educators should pursue this option. The bottom line of her findings: more marketers are investing in social media and using it for lead generation. For example, National Academy of American Scholars has invested in a Twitter, Facebook, YouTube, and even MySpace presense.