Scholarship Points applies for Scholarship Points trademark

On August 15th, 2012, ScholarshipsPoints.Com embarked upon the risky business of seeking a U.S. Trademark/Service mark registration for the phrase “ScholarshipPoints.” However, the U.S. Trademark application submitted by ScholarshipPoints.Com (SeriaL Number 85704330) comes AFTER several years of use of the term “ScholarshipPoints”, and after the company has accumulated over 200,000 FaceBook Likes, and over 52,000 Twitter followers while **sharing use of the phrase Scholarship Points.

More importantly, there is little likelihood that any value will come from the newly submitted trademark application of ScholarshipPoints because there is little chance of its approval. The phrase ScholarshipPoints does not meet the legal standards of registration based upon sound legal grounds, and based upon the fact that the phrase scholarship points is also used by National Academy of American Scholars and **many other organizations to engage students and to distribute scholarship merit points for award consideration.

It is important to note that National Academy of American Scholars also uses scholarship merit points to determine, classify, and categorize scholarship applicants. We have used scholarship points for over 20 years. We encourage the U.S. Trademark office to use sound legal judgement, and then politely recite the legal facts as to why the phrase "scholarshippoints" does not merit legal protection.

We congratulate Scholarship Points on its continuing social media success. However, the ill-advised trademark application submitted by ScholarshipPoints.Com is not surprising considering the lack of general qualifications and minimal credentials needed for a student to obtain a monthly “scholarship” from ScholarshipPoints.

For scholarships, grants, and financial-aid options that will impress colleges, employers, and community leaders, we recommend that students first consider scholarships, grants, and financial-aid options that are actually sponsored by National Academy of American Scholars.